About Luma
A marketing partner built for people who take their brand seriously.
LUMA MARKETING GROUP LTD exists to close the gap between agencies that create beautiful work and agencies that deliver measurable growth. We do both, under one accountable team.
Our Story
Founded on a simple frustration.
Too many businesses were told to choose: work with a creative agency that produces striking brand work with no accountability for results, or a performance agency that treats every idea as a line item to be tested and discarded.
We built Luma to remove that trade-off. Our team combines brand strategists, performance specialists, and content producers under a single methodology, so every piece of creative work is built to be measured, and every campaign is built with genuine craft.
Today we work as an embedded growth partner for our clients — as close to an in-house team as an external agency can be, with the specialist depth an in-house team rarely has time to build.
Our Mission
To give ambitious businesses marketing that performs like a science and looks like an art — strategic, measurable, and genuinely distinctive.
Our Vision
To be the long-term marketing partner our clients measure every other agency relationship against.
What We Stand For
Our values.
Evidence over opinion
We back recommendations with data, not preference.
Long-term partnership
We measure success in years of compounding results, not single campaigns.
Craft matters
Distinctive creative work is a commercial advantage, not decoration.
Accountability
We agree clear metrics up front and report against them honestly.
Our Journey
How we got here.
From a small strategic practice to a full-service growth partner.
Year One
Founded on a simple premise
Luma was founded to close the gap between creative agencies that ignore performance and performance agencies that ignore brand.
Year Two
Building the core disciplines
We formalised our strategy, brand, and paid media practices, and took on our first long-term retained clients.
Year Three
Expanding into content and SEO
In-house content production and technical SEO joined the team, allowing us to run genuinely integrated campaigns.
Today
A full-service partner
We now operate as an embedded growth partner for our clients — strategy, brand, content, and media under one accountable team.
Let's build your next stage of growth.
Tell us where you are and where you want to be. We'll tell you honestly whether we're the right partner to get you there.